Vidaura blends two powerful words:
“Vida” (life) and “Aura” (energy or presence).
The name represents vibrant expression — especially through video storytelling. Whether you’re a high-end brand, a luxury label, or a creative entrepreneur, Vidaura helps you shine through premium video content.
Design Goals:
- Reflect a bold yet refined identity
- Evoke motion, vision, and storytelling
- Keep the design modern and memorable
- Appeal to premium lifestyle, fashion, and wellness brands
Concept & Creative Direction:
1. Logo Mark:
The symbol combines an eye (vision) with a play button (video), and sleek geometric shapes that feel modern and tech-forward. This cleverly hints at watching, creativity, and forward motion — key elements of video branding.
2. Typography:
A strong, futuristic sans-serif font is used with well-balanced spacing. The uppercase letters give it confidence, while the round curves in the “A” and “R” keep it approachable and stylish.
3. Color Palette:
Soft sky blue with black gives the logo a premium yet calm vibe. The light blue adds clarity and focus, while black keeps it bold and luxurious.
Logo Application:
- Video production company website
- Branding for digital ad agencies or creative studios
- Thumbnails and intros for premium YouTube channels
- Business cards, pitch decks, and social media for B2B content creators
What Makes the Logo Special:
- Smart symbolism: eye + play = visual storytelling
- Clean and modern; no unnecessary details
- IWorks great on screen, packaging, or social media
- Feels upscale but not cold
Brand Message:
Vidaura creates more than videos — it crafts visual experiences that bring your brand’s energy to life.
“Your brand has a story. We help it shine, frame by frame.”
Mockup Ideas:
- Logo on a video production box or clapperboard
- Branded thumbnails with subtle overlays
- Website mockup with tagline: Premium video for premium brands
- Reels intro/outro animation using the play/eye concept