For Hanger, a contemporary clothing brand, our goal was to design a logo that reflected structure, elegance, and minimal sophistication. With fashion brands, it’s not just about aesthetics—it’s about recognizability, adaptability, and lasting visual impact.
Our creative journey began with understanding Hanger’s core values: style, simplicity, and versatility. The final logo needed to feel modern, accessible, and refined—all while staying timeless.
Design Process:
1. Research & Discovery:
We dove into fashion trends, hanger symbolism, and minimalist logos used by high-end clothing labels. We also looked at the psychology of shapes—how lines and curves influence perception.
2. Sketching & Concept Building:
We explored multiple sketches incorporating hangers, abstract clothing elements, and structured typography. The idea was to blend fashion utility (the hanger) with brand elegance.
3. Typography & Symbolism:
The logo uses a custom typeface, balancing sleek curves and clean lines to give it a premium, editorial feel. The hanger icon subtly integrates into the lettering, making the identity more cohesive and memorable.
4. Color Palette:
We chose a muted monochrome palette with a hint of gold for premium applications—ideal for tags, website, packaging, and promotional materials.
Application & Versatility:
- Works seamlessly on clothing tags and product labels
- Scales perfectly for social media, from profile pictures to reels
- Looks elegant in both print and digital
- Maintains brand recognition without needing to spell out the brand every time
Why This Logo Works
- Minimal yet memorable
- Symbolic and brand-connected
- Future-ready and scalable
- Elegant for both casual and formal fashion lines
The Hanger logo represents a brand with clean vision and clear purpose—designed not just for today, but to grow and evolve with the brand over the years.