Esther Grace Cake is a brand that embodies delicacy, elegance, and quiet sophistication. The logo needed to express timeless beauty, feminine strength, and thoughtful simplicity — all essential to a brand that’s both heartfelt and high-end. Designed for a boutique cake studio or artisanal patisserie, Esther’s visual identity blends charm with professionalism.
Design Goals:
- Convey softness, grace, and trust
- Keep the design minimal, clean, and emotionally warm
- Reflect the artisanal, handcrafted nature of the brand
- Ensure it feels refined and premium, while remaining inviting
Creative Direction:
1. Logo Style:
- A refined wordmark paired with a hand-drawn floral illustration
- The flower bouquet balances structure with organic softness
- The layout is horizontal and clean, making it versatile for packaging, signage, or digital use
Final result: Soft yet structured — elegant without being ornate
2. Typography:
- Modern sans-serif with rounded corners for a gentle, approachable tone
- Uppercase for a sense of clarity and balance
- Spaced lettering enhances legibility and conveys calm confidence
3. Color Palette:
- Muted mauve background to evoke warmth, elegance, and subtle femininity
- Clean white for the typography and illustration, offering clear contrast
- No additional colors used — the palette is intentionally restrained for a timeless, cohesive look
This choice reflects a soft luxury, perfect for boutique branding
Unique Touches:
- Minimalist floral illustration on the left — hand-drawn and delicate, symbolizing natural beauty and care
- Ribbon element at the base of the bouquet adds a gentle, personal touch
- Ample breathing space and balanced alignment for a polished, uncluttered presence
Brand Positioning:
Esther Grace Cake is for those who value detail, warmth, and refinement. Whether it’s an artisanal dessert studio or a modern baking brand, the identity is grounded in thoughtfulness and quiet elegance. It’s sweet but not overly saccharine — refined without being cold.
Brand Message:
“Grace in every slice. Beauty in every moment.”
This logo doesn’t just say cake — it tells a story of intention, warmth, and craft.
Ideal Applications:
- Cake boxes and dessert labels
- Elegant storefront signage and window decals
- Soft, editorial-style social media posts and highlight icons
- Thank-you cards, tags, and event menus for boutique experiences