Clutch Creative is a forward-thinking agency driven by innovation, design, and digital creativity. They specialize in delivering powerful branding solutions that leave a lasting impression. The logo needed to reflect their strategic mindset, artistic edge, and modern hustle.
We wanted to make a mark that says:
“We get it done. We bring the clutch.”
Design Goals:
- Represent confidence, energy, and adaptability
- Balance clean, bold typography with a geometric aesthetic
- Create a logo that feels professional and forward-thinking
- Ensure it’s versatile for digital, print, and merchandise
Creative Direction:
1. Logo Style:
- Bold, symmetrical film camera icon
- Geometric construction with high contrast
- Balanced composition that feels premium and modern
2. Typography:
- Sleek, all-caps sans-serif typeface
- Wide kerning for a confident, open feel
- Slightly softened edges for a modern yet approachable tone
- “CLUTCH” takes visual priority, reinforcing the brand’s name impact
3. Color Palette:
- Warm gold gradient in the icon and text — symbolizes energy, creativity, and premium quality
- Deep forest green background — adds contrast, sophistication, and depth
- The overall palette feels confident, elegant, and timeless
Unique Touches:
- The camera icon is abstract and minimal, formed with sharp geometric cuts
- Reflects motion, storytelling, and creative vision
- The tripod base adds balance and suggests stability in execution
- The logo stands strong as a digital icon, motion logo, or print asset
Brand Positioning:
Clutch Creative is the go-to crew when bold ideas, fast execution, and strong storytelling are needed. The logo communicates their “clutch” delivery — always reliable, always impactful.
Brand Message:
“Design that hits. Strategy that sticks.”
The logo reflects their confidence, clarity, and commitment to creative results.
Ideal Applications:
- Website header and favicon
- Social media profile image and post templates
- Branded stationery and embossed business cards
- Tote bags, caps, hoodies, and other merch
- Motion intro or animated video openers