Where elegance meets enchantment.
Vila Viva is a brand that blends luxury, vitality, and a touch of fantasy. Whether it’s a boutique wellness line, a holistic lifestyle label, or a premium self-care brand, the name evokes charm and spirit — “Vila” suggesting a fairy or ethereal being in Portuguese, and “Viva” bringing in energy and life.
Brand Objective:
To craft a timeless identity that feels aspirational, magical, and distinctly feminine — a brand that lives at the intersection of well-being and wonder.
Design Goals:
- Reflect grace, beauty, and refined fantasy
- Evoke movement, lightness, and life
- Keep the visual tone minimal yet captivating
- Ensure flexibility across packaging, digital, and editorial use
Concept & Creative Direction:
1. Logo Symbol:
The logo features a poised fairy silhouette with elegant wings and twinkling stars surrounding her — symbolizing inner magic, grace, and transformation. Her upward hand gesture adds movement and vitality, making the symbol feel alive and inspiring, while maintaining a polished, modern look.
2. Typography:
The typeface pairs beautifully with the symbol — a modern serif with soft curves and balanced contrast. It adds sophistication while retaining approach-ability, perfectly mirroring the brand’s personality.
3. Color Palette:
The palette includes deep violet as the base (symbolizing mystery and elegance), with soft lilac wings to express femininity and creativity. White adds purity and contrast. This combination gives the brand a rich yet soothing visual tone.
Application:
- Premium skincare or beauty packaging
- Business cards, labels, or swing tags
- Website headers and Instagram visuals
- Foil-stamped stationery, brochures, or gift boxes
What Sets the Logo Apart:
- Enchanting and instantly recognizable
- Symbolic and emotionally resonant
- Balanced for both premium and playful branding
- Strong across digital and print mediums
Brand Message:
Vila Viva is a celebration of inner magic, elegance, and intentional living. This logo captures the spirit of a brand that believes in self-expression, subtle luxury, and elevating the everyday through beauty and balance.
Portfolio Presentation Ideas:
- Logo on a minimalist shopping bag or cosmetic jar
- Branding guide featuring luxury typography & textures
- Instagram mockups with editorial quotes or model photography
- Foil-stamped stationery and lifestyle photos